From the people
who know.

I have had the pleasure to work alongside Sunshine for nearly a decade in various roles — most recently in a SME context with Nanosonics as regional marketing leads, but mostly in the Genetics Science Division of Thermo Fisher Scientific. She has over the years transformed from a highly experienced and accomplished marketing individual contributor to an infectiously energetic, positive global marketing leader. She remains keenly focused on customer propositions to drive growth with digital activities, and creates a creative environment for her teams to find the best ways to enable sales team effectiveness in the field. Sunshine is collaborative, resourceful, and routinely seeks team and peer feedback to determine the best approach. She then coaches her team to decide what's worth doing for highest return on investment and highest impact. For the Nanosonics business, her impact in support of NA regional growth has been substantial — she built a strong marketing team and best practice from the ground up.

I highly recommend Sunshine as a business partner — she is one of the most collaborative partners in Marketing I have had in my career, and not only was she fun to work with, she gets things done quickly. Constantly engaged and forward thinking, keeping revenue, growth and training top of mind. She understands what it means to be a partner as well as setting realistic expectations and holding to deadlines and agreed upon outcomes. Working with her on aligned goals will surely exceed your expectations.

I was impressed by Sunshine's innovative thinking and capability for working well with a cross-functional and cross-site team to develop content for the social pages. Sunshine has a very diverse background, allowing her to come up with "outside of the box" marketing strategy ideas, and she is also a fantastic person to work with — energized and optimistic 24/7.

Sunshine is a bright, highly energetic marketing and brand expert that would be an asset to any team. She has the rare combination of creative and quantitative skills, making her very versatile and capable of any number of projects — you can count on her to write amazing, attention-grabbing copy and you can also trust that all her numbers for her ROI analyses are always right. Sunshine is also one of the fastest workers I have ever seen; her output is incredible. She is not afraid of challenge and has a strong work ethic and "roll up your sleeves" mentality.

I have known Sunshine Makarow for well over two decades. We first met when she became one of my editorial clients and publishers on her groundbreaking magazine, Surf Life for Women. Having had the opportunity to work both under and alongside her in a variety of projects, she has earned a high level of confidence from me. Sunshine has never been, nor likely ever will be, one of those "Ball Droppers" which can reveal themselves capriciously during project development. She is an excellent insurance policy for significant projects, as well as in developing company efficiency and staff effectiveness.

Working with Sunshine helped turn eight years of editorial experience into a clear business story. She combines deep surf industry knowledge with intuitive commercial insight to create sales materials that are credible, strategic, and easy to understand.

I worked with Sunshine when she owned and operated Surf Life for Women magazine. She is an outstanding human being to work with — very knowledgeable about marketing, running a magazine, and the sport of women's surfing. Her innovative thinking and high energy would be valuable for any company.

While part of our team, Sunshine was a champion for collaboration and innovative thinking. I really admire Sunshine's ability to understand her customer audience and to deliver the most appropriate message to varied audiences. Her networking skills are also second to none.

I am delighted to have had the opportunity to work alongside Sunshine. Right from the very beginning, Sunshine demonstrated a remarkable level of trustworthiness and support. She created an environment where I always felt appreciated and heard, fostering a sense of collaboration and open communication. Her approachable nature and willingness to lend an ear made her an invaluable mentor and colleague for me. Sunshine is an individual who consistently displays an unwavering focus, high motivation, and boundless energy. Her dedication to her work is truly inspiring. I am confident that any team or organization would benefit greatly from having her on board.